Director of Marketing and Community Relations

Job Title: Director of Marketing and Community Relations
Salary: $185,000-$225,000 per year
Job Type:  Full-time

Location: Requires California residency. Peninsula Clean Energy is a remote-first work environment with a preference to hire staff that live in or within a 100-mile radius of San Mateo County, CA. Employees will be expected to attend in-person meetings as needed at the Peninsula Clean Energy office located in Redwood City, CA.

Position Summary

Concerned about sustainability and climate change? Want to apply your talents to the fast-growing, vitally important area of clean energy and do meaningful work that helps the community and the environment?  Peninsula Clean Energy is a dynamic, not-for-profit governmental organization that seeks a skilled marketing and communications professional who wants to work in a collegial, innovative, and mission-driven environment. Come grow with us as we address climate change and lead the way forward with clean energy solutions.

Reporting to the Chief Operating Officer, the Director of Marketing and Community Relations is responsible for delivering on key strategic goals for Peninsula Clean Energy as defined in our 5-year strategic plan:

  • Brand reputation: Elevate Peninsula Clean Energy’s brand reputation across our service territories as a trusted leader in the community and the industry.
  • Engagement: Educate and engage stakeholders in order to gather input, inspire action, and drive program participation.
  • Customer care: Ensure high customer retention and satisfaction

The Director leads a team of six marketing and community relations professionals as well as external service providers in planning and implementing tactics and campaigns to:

  • increase brand awareness and favorability
  • launch and promote energy programs
  • inspire customers to take action to electrify their buildings and transportation
  • educate our community about clean power sources
  • foster strong relationships with community-based groups
  • support the retention and satisfaction of Peninsula Clean Energy customers

Position Responsibilities

Department Planning and Budgeting

  • Provides direction, guidance and review of marketing campaigns, community relations and outreach plans, media relations plans, and the launch and promotion of energy programs
  • Creates strategies and tactics to further customer understanding of the clean energy Peninsula Clean Energy delivers and the benefits of this clean energy, as well as to inspire customers to take action to switch out of using fossil fuels for powering their transportation and buildings
  • Develops the department’s annual and 5-year projected budget and manages expenditures in line with budgets
  • Plans and prepares for Marketing and Community Relations staffing needs
  • Contributes to the development, refinement and successful implementation of Peninsula Clean Energy’s strategic plan

Marketing Communications and Media Relations

  • Oversees the development and execution of campaigns, messaging, and all manner of owned, paid and earned media as may be utilized, including:
    • website
    • collateral materials
    • email and postal mail marketing
    • digital marketing
    • advertising
    • social media
    • media kits for outreach partners
    • design and distribution of compliance mailings
  • Manages the development and execution of Peninsula Clean Energy’s public relations strategy including:
    • building thought-leadership on key topics such as innovative clean energy procurement and decarbonization practices
    • press releases, OpEds (contributed articles)
    • speaking and interview opportunities for senior management, staff subject matter experts, and potentially selected members of the Board of Directors
    • continuing to enhance relationships with target media
  • Strives to ensure that communications and outreach are sensitive to the diversity of the communities served, including awareness of differences in culture, language, income, home ownership and other factors.

Community Relations

  • Provides direction, guidance and oversight of community relations activities which include:
    • identifying opportunities for community engagement through presence at and sponsorship of local community events
    • membership in local organizations (such as chambers of commerce)
    • speaking opportunities at local community events
  • Oversees the management of the outreach grants program that engages community based nonprofit organizations in connecting Peninsula Clean Energy with diverse populations across the service territory
  • Oversees the liaison with the Citizens Advisory Committee ensuring that the CAC is informed, engaged, and serving as an effective link between the community at large and Peninsula Clean Energy
  • Manages the investment in programs supporting schools-based programs focused on education about energy, sustainability, facilities decarbonization and other areas that support our mission

Market Research and Analysis

  • Conducts market research studies, as needed, in order to monitor brand awareness and perceptions, understand customer needs, and assess customer perceptions/knowledge of the benefits of clean energy
  • Analyzes research and other data to improve understanding of target audience segments
  • Monitors the impact and effectiveness of marketing and community relations activities and performance of the website
  • Oversees outreach to community groups to solicit input from diverse and hard-to-reach community segments about their energy-related needs and about energy program design appropriate to these customer segments

Leadership and Supervisory Responsibilities

  • Plans, directs and coordinates goals and work plans of Marketing and Community Relations staff, establishing key priorities and ensuring progress against goals
  • Coaches and provides professional development opportunities for Marketing and Community Relations staff
  • Participates as an active member of the senior management team
  • Represents Peninsula Clean Energy in industry groups such as the CalCCA marketing committee and Bay Area CCA marketing group; seeks out and collaborates on joint marketing opportunities with other CCAs
  • Oversees coordination of the Peninsula Clean Energy Citizen’s Advisory Committee
  • Closely collaborates with the Director of Energy Programs and the Energy Programs team to provide customer input to program design and to encourage participation in Energy Programs (e.g. incentives, rebates, etc.)
  • Provides regular updates to Peninsula Clean Energy’s Board of Directors on marketing and community relations initiatives and progress

Candidate Qualifications and Requirements

Experience/Education

  • Bachelor’s degree in business or public administration, communications, marketing, or related field
  • MBA or related advanced degree preferred
  • Minimum of 10 years of progressively responsible experience in a supervisory or management role in the field of marketing
  • Experience working in sustainability, climate change, climate tech, and/or energy industries is desirable

Knowledge of:

  • Marketing communications principles, methods, and techniques including strategic planning, campaign development, owned/earned/paid media tactics, community and media relations
  • Marketing tools for project management, social media marketing, website analytics, email management, digital marketing
  • Methods, operational characteristics, services, and activities necessary for effective community outreach
  • Market research principles, methods, and techniques
  • Methods of monitoring and measuring effectiveness of investments in marketing and community relations campaigns and activities
  • Management principles and practices
  • Microsoft Office Suite, cloud-based collaboration tools (e.g. Box, Dropbox, Wrike)

Ability to:

  • Provide strong leadership of a team of marketing and community relations professionals
  • Manage multiple priorities, meet deadlines and quickly adapt to changing priorities in a dynamic environment
  • Initiate marketing and community relations efforts, initiatives and campaigns to achieve agency goals
  • Identify and solve problems effectively and expeditiously
  • Collaborate with other Peninsula Clean Energy departments as well as outside organizations (e.g. municipalities, county government agencies such as the San Mateo County Office of Sustainability, community-based organizations) to deliver results
  • Convey complex information in a simple and understandable manner
  • Effectively and responsibly manage resources and budgets
  • Demonstrate patience, tact, and courtesy
  • Communicate effectively in oral, written and graphic (e.g. presentation) formats
  • Make effective and dynamic presentations to community groups, governmental bodies and the Peninsula Clean Energy Board and staff to achieve desired results

Physical and Working Conditions

Peninsula Clean Energy is a remote-first work environment, although staff may work in the office if preferred. Directors and staff are periodically required to attend in-office and off-site meetings in Redwood City, CA, generally on a monthly and quarterly basis.

Salary and Benefits

Compensation within the specified salary range is commensurate with experience. PCE offers a generous benefits package including:

  • Individual, family and domestic partner health (medical, dental, vision) insurance
  • Retirement and employer matching contributions
  • Health and dependent care flex spending account
  • Long term disability benefits
  • Cell phone and internet stipend for remote work
  • Paid parental leave
  • Paid vacation

How to Apply

Submit cover letter and resume to hr@PenCleanEnergy.com with the subject line:

“Director of Marketing: <your name>”

The application materials must include:

  • Cover letter
  • Resume
  • Responses to the three supplemental questions listed below

Supplemental Questions:

  1. In fewer than 200 words, how would you summarize your experience and qualifications for the position?
  2. What is your process for developing a marketing plan?
  3. How do you approach leading a team? Please provide an example of your leadership philosophy in action.

 

About Peninsula Clean Energy

Peninsula Clean Energy is a Community Choice Aggregation agency. It is the official electricity provider for all of San Mateo County and the City of Los Banos. Peninsula Clean Energy’s customer base consists of almost 315,000 accounts, serving a population of 810,000.

Founded in 2016 with a mission to reduce greenhouse gas emissions in the county, the agency provides 100% clean energy at lower cost than PG&E. As a community-led, not-for-profit agency, Peninsula Clean Energy makes significant investments in our communities to expand access to sustainable and affordable energy solutions. Peninsula Clean Energy is on track to deliver electricity that is 100% renewable by 2025.

Peninsula Clean Energy’s mission is to reduce greenhouse gas emissions by expanding access to sustainable and affordable energy solutions. This includes providing cleaner power at lower rates with virtually GHG-free power as its standard power service. We have aggressive decarbonization goals including delivering 100% renewable energy on an hourly basis by 2025 and supporting our service territory in reaching comprehensive decarbonization for transportation and buildings by 2035. Peninsula Clean Energy is making significant and growing investments to advance these objectives, providing a full spectrum of programs and pilots to serve the community.

Peninsula Clean Energy is committed to complying with applicable laws, including the Americans with Disability Act and Fair Employment and Housing Act, ensuring equal employment opportunities to qualified individuals with a disability. Peninsula Clean Energy prohibits unlawful discrimination based on age, sex or gender (including but not limited to pregnancy, childbirth, breastfeeding or related medical conditions), genetic information or characteristics, gender identity, gender expression, race, color, ancestry, national origin, religion, creed, marital status, military or veteran status, sexual orientation, physical or mental disability, medical condition, or on any other basis prohibited by federal, state, or local laws.

The information contained herein has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The information also does not constitute either an expressed or implied contract, and these provisions are subject to change.