Partner(s) for Brand Identity, Marketing Campaigns, Media Relations & Events

Proposals must be received on or before the above deadline and submittal must be by email to [email protected] with the subject “2025 Marketing RFP - <Agency name>”. Only electronic submittals will be accepted.

Proposers must demonstrate their qualifications and experience by providing:

• Statement of qualifications outlining the agency’s specific qualifications and experience relevant to this RFP
• Provide at least three work samples relevant to the scope of work (see Section 12) in this RFP, including overview of project problem, solution, cost and results
• Provide at least three client references who can comment on your agency’s qualifications, processes, cost, and ability
• Bios or resumes of leadership team directly involved.

Evaluation will be based on a combination of quantitative and qualitative criteria. Peninsula Clean Energy will evaluate each proposal against these criteria and select a subset of Proposers to move to the Shortlist phase. The most qualified individual or firm will be recommended by the RFP Evaluation Committee based on the overall strength of each proposal and is not restricted to considerations of any single factor, such as cost.

The criteria used as a guideline in the evaluation will include, but not be limited to, the following:

• Qualifications and experience of the Proposer, including capability and experience of key personnel and experience with other public and/or private agencies to provide these services
• Demonstrated experience in marketing, communications, brand development, public relations, and/or events aligned to the Task Area(s) proposed
• History of successfully performing services for public agencies, nonprofit organizations, other CCAs, or similar mission-driven entities
• Proposed approach, including a clearly demonstrated understanding of PCE’s needs, audiences, and scope of work
• Commitment to accessibility, cultural competency, and inclusive communications
• Ability to meet any required timelines or other requirements
• Existence of and circumstances surrounding any claims and violations against you or your organization
• Cost to Peninsula Clean Energy for the primary services described by this RFP
• References