RFP for EV Adoption Community Engagement

RFP for EV Adoption Community Engagement

Release Date

April 2, 2025

Response Due Date

May 7, 2025, at 11:59 p.m. Pacific Time

Overview

Peninsula Clean Energy Authority issues this Request for Proposals (RFP) for potential partners to collaborate on community engagement and educational initiatives aimed at raising community awareness and increasing understanding of electric vehicles (EVs) as well as other electric micromobility alternatives.

We aim to offer local residents valuable opportunities to learn about EVs, as well as other electric micromobility alternatives, through hands-on experiences, information sharing, digital or virtual experiences, outreach at various community event, etc.

Outreach campaigns should be designed to promote EVs, increase awareness and likelihood to purchase EVs, address barriers, and promote solutions (rebates, programs, information, etc).

Program Goals and Objectives ​

  1. Increase EV and Micromobility adoption through compelling campaigns and hands-on experiences
  2. Support the transition to EVs and micromobility alternatives by providing educational information and/or experiences on incentives, infrastructure, available vehicle options, etc.
  3. Help residents to take further action in PCE or other EV programs
  4. Engage and support underserved communities
  5. Build a positive brand reputation for Peninsula Clean Energy

Priority Audiences

  1. Residents of multi-family properties at which EV charging has been recently installed through PCE programs (or other)
  2. Residents who do not have much information about EVs or other micromobility alternatives
  3. Residents who are looking to purchase a vehicle in the next 1-3 years
  4. Underserved, low-income communities
  5. Residents who may have language or technology barriers to access information about EVs or other micromobility alternatives
  6. Renters who live within 5-10 miles to public EV chargers
Submitting Questions

Questions must be received on or before April 16, 2025 at 11:59 p.m. PT by email to info@peninsulacleanenergy.com with the subject “Questions - <Vendor Name> - EV Community Engagement”

Proposal Submittal

Proposals must be received on or before May 7, 2025 p.m. PT by email to info@peninsulacleanenergy.com with the subject “Proposal - <Vendor Name> - EV Community Engagement”

Review and Selection Process

The criteria used as a guideline in the evaluation will include, but not be limited to, the following:

  1. A clear and comprehensive understanding of the Scope of Work and proposals for increasing community awareness and interest in EVs and electric micromobility alternatives, including providing quantifiable goals for success for each activity
  2. Qualifications and experience of the entity, including capability and experience of key personnel and experience with other public and/or private agencies to provide these services
  3. A proposed budget detailing estimated costs and resource allocation for each outreach campaign, for the primary services described by this RFP
  4. Examples of previous work demonstrating experience in campaign execution and community engagement for other public and/or private agencies
  5. Evidence of past or ongoing engagement with underserved communities
  6. PCE may, at its sole discretion, chose all or a subset of activities proposed by bidders, and may add or reduce the number of proposed outreach events, to be finalized during contracting
  7. Existence of and circumstances surrounding any claims and violations against you or your organization
  8. PCE may make multiple awards for this RFP
Agreement Terms

Awardees will be required to enter into a contract using Peninsula Clean Energy’s standard contract terms. Modification of the contract terms may be proposed by the Proposer for consideration by Peninsula Clean Energy but are not guaranteed to be accepted. Rejection of the final terms from Peninsula Clean Energy is grounds for disqualification. Shortlisted participants will be required to provide any redlines to the standard terms ahead of the interview phase.

Peninsula Clean Energy’s standard contract terms are available for review here: 

https://www.peninsulacleanenergy.com/contracts/ 

Key Dates

Release Date
April 2, 2025
Deadline for Submitting Questions
April 16, 2025 at 11:59 p.m.
PCE responses to be posted on PCE website
April 23, 2025
Deadline for proposal submission
May 7, 2025 at 11:59 p.m.
Proposal reviews complete
May 9, 2025
Interviews
May 12–16, 2025
Notice of Award
May 23, 2025
Contract execution
June 6, 2025
Project kickoff
June 9, 2025

Attachments

PDF
RFP for EV Marketing Services (Updated April 7, 2025)
XLS
EV Marketing Services Work Plan - Template
PDF
Q&A for EV Marketing Services (Updated April 23, 2025)